Positioning strategy for B2B scale-ups: Example with a PM SaaS Tool
This document outlines the steps to run a positioning sprint with your team to figure out where your wedge, or differentiation lies amongst your competitors in the market, if you are a B2B scale ups.
An eg follows which is the positioning for a SAAS product that helps manage product strategy.
Positioning Sprint
To get started with your positioning sprint, there is a process that breaks down the questions and gives you the toolsets to make a decision of where you want to play and win in the market.
How do I position against my alternatives?
- "Alternatives" encompasses a broader range of options that your prospect may consider instead of your product, including but not limited to indirect competitors, substitute products, and even the option of doing nothing.
- Your alternatives broadly fall into two categories, for which you can employ the strategies below.
- Shortlist: The list that’s in your prospects head, where you have to convince them why they should pick you, by educating them about the market.
- Status Quo: Essentially, what would customers use if you didn’t exist, and for B2B SAAS, this defaults to using “spreadsheets”.
Product Management Tool: Positioning Strategy Example
On Alternatives