Positioning strategy for B2B scale-ups: Example with a PM SaaS Tool

This document outlines the steps to run a positioning sprint with your team to figure out where your wedge, or differentiation lies amongst your competitors in the market, if you are a B2B scale ups.

An eg follows which is the positioning for a SAAS product that helps manage product strategy.

Positioning Sprint

To get started with your positioning sprint, there is a process that breaks down the questions and gives you the toolsets to make a decision of where you want to play and win in the market.

How do I position against my alternatives?

Product Management Tool: Positioning Strategy Example

On Alternatives